On a lighter note, I’ve also made ads featuring talking potato chips, exploding nappies, and wayward huntsman spiders (not all at once, thank God).

A versatile writer, I can quickly craft scripts, web copy, social campaigns, eDMs, product copy, promotional materials, content and everything in between. (I even named a burger once, which was tougher than I expected.)

In addition to writing for brands, I’ve published pieces with The Sydney Morning Herald, HuffPost, News Australia, Essential Baby, and The Chaser. I also write fiction, and my award-winning debut novel was published in 2024.

Attracted to shiny things? My advertising work has been awarded at AWARD, ADMA, One Show, AdFest, the Effies, New York Festivals, AdNews, and Spikes Asia.

If you’re after an experienced writer who can nail tone-of-voice first go (or you’re simply curious to find out what I named that burger), don’t hesitate to get in touch.