On a lighter note, I’ve also written ads featuring talking potato chips, exploding nappies, and trained Huntsman spiders (not all at once, thank God).

With over a decade of experience as an advertising creative and copywriter, I’ve written everything from TV commercials to radio ads, websites, social campaigns, eDMs, UX copy, product copy, educational materials, blogs, case studies and branded content. I even named a burger once, which was harder than I expected.

One of my biggest strengths as a writer is my versatility, and in addition to writing for brands, I’ve written pieces for The Sydney Morning Herald, HuffPost, News Australia, Essential Baby, and The Chaser. I also write fiction, and my debut novel was recently published by Affirm Press.

If you’re attracted to shiny things, my copywriting has been awarded at AWARD, ADMA, One Show, AdFest, the Effies, New York Festivals, AdNews, and Spikes Asia.

If you’re in need of an experienced and adaptable writer (or you’re simply curious to find out what I named that burger), please don’t hesitate to get in touch.